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Hello, I’m Jaun-Luc. I’m here not to fix you - because you aren’t broken - but to help you understand yourself deeply and guide you in making profound shifts in your thoughts and relationships. Let’s journey beyond the superficial and dive into authentic, transformational change.

Welcome to Jaun Serves.

Uncover. Understand. Unleash.

Jaun-Luc Cronje
Roodepoort Record





My Philosophy

Our beliefs & perceptions can obscure the truth.


I know that every emotion is a response to the quality of our thinking.


Understanding, rather than sympathizing, is the cornerstone of meaningful connection.


Empathy is about seeking to understand, not just to feel.

There is a perfection in life, just waiting to be discovered

Dark Blue Shapes

What I Do

We don't focus on problems; we focus on solutions.

I help you explore the underlying causes of your feelings and behaviors, empowering you to modify them and thereby change their effects.


Expectations that aren’t met are often barriers to effective listening and understanding.


By finding the cause and addressing it, you gain control over how you feel and react, liberating yourself from the cycle of reactive emotions.

  • Self-Empowerment: We believe that understanding your own narrative enables you to grow and mature in handling your emotions. You are not a victim of circumstances but a processor of experiences. Change how you see and react to the world, and the world you experience changes.

  • Perspective Shifts: Helping you to look at situations from multiple angles, we provoke new thoughts that challenge your habitual reactions. Two people can view the same situation differently; I help you discover these new perspectives.

  • Meaning and Responsibility: Inspired by thinkers like Victor Frankl, we explore how you apply meaning to your experiences and how you can actively choose your responses. You are the author of your life’s story, the “-” between your birth and your legacy.

By using a mixture of Cognitive Behavioral Therapy and The Demartini Method to help you find the hidden order, in the apparent chaos


How I Help

Life's Beautiful

Why Choose Me

Choosing me means choosing growth over stagnation.


You learn to act based on facts, not feelings, and to live in the present, rather than being chained to the past or anxious about the future. Here, you find the tools to forgive yourself, understand your choices, and take responsibility for your own happiness.

The day you stop growing is the day you stop living.


Start your journey today with Jaun Serves, where you're not just feeling better—you're becoming better.

Connect with Me

Ready to transform how you interact with the world and yourself?


Contact me today, and let's create a life that reflects your deepest values and aspirations. Together, we can make life happen for you, rather than just letting it happen to you.

About me

Jaun-Luc Cronje - Grief Expert

I am a Cognitive Behavior Practitioner and trained Demartini Method Facilitator dedicated to guiding individuals through personal and relational growth. I empower clients to modify thinking patterns and manage emotions effectively. If you're ready to transform your life, I am here to support you every step of the way.

My Certifications

Cognitive Behavioral Therapy Certification
Demartini Method Certification

Some Things Worth Reading

B Marias

I will never forget you or what you have done for me. I appreciate your warmth and making it feel like I've known you for years.

J Du Toit

I wholeheartedly recommend Jaun to anyone in need of compassionate, professional, and transformative results

R Pretorius

I never thought that I would ever be able to let go of the crippling grief of losing my anchor, until I came across Jaun. I see things through a truly life changing perspective in just a few hours. His methods are truly like scorcery to your brain. 

Contact Me

Roodepoort, Johannesburg


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